A Case Study of SEO Metrics And Rank
Let me show you how important it isâ¦.
Why is realtor.com not higher than zumper.com in the mobile search on the left? Consider these metrics
In every metric realtor.com wins, so why is it below Zumper.com on the mobile search?
Site Speed Test on GTMetrix
Realtor.com Fails Speed
Zumper.com Passes Speed
So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed. And we cant discount this as â¦ well its only important in mobile. In case you missed itâ¦
Now when we consider the facts above lets also dispel peopleâs over fascination for keywords and text optimization and position of frequency of words, the content length â¦. on-site SEO, the SEO of the 1990s as I call itâ¦ both sites present the same content to the desktop and mobile versions they just differ wildly in the speed. What are some of the reasons? Realtor.com decided to present 16 rows of 3 images of homes to visitors while Zumper shows 4 rows of 1 image â¦. and then additional rows load as you scroll down. Lazy Load and 1 image vs 3. Thats how they keep their requests to about a third of the realtor.com page.
What Are Requests?
Iâd suggest you think of requests as if they are shots from a gun at your head. You need to avoid them! Less shots is a lot betterâ¦
Requests are literally requests of the server before the page can load. If I make a page with one image on it that is one request. Lets say I decide to replace that image with a slider with 5 slides, now I have 5 requests â¦ the same page area but that cool feature increases the trips required of a computer to quadruple! Lets say now I add social media icons to the page â¦ Facebook, Twitter, Instagram, LinkedIn and an email icon â¦. small and just up in the right corner. That social media addition just added 5 more requests. Think about all the things on your page, they donât all come together in one big Amazon package with a smileâ¦. they are shipped to the computer individually. Now I have one page with 1 request and another with 10 and the initial difference isnât muchâ¦that slider only displays one image at a time.
Latency And Requests
Servers donât respond instantlyâ¦they take a little while to think and retrieve the requested resource and then it has to travel the distance from the server to your computerâ¦may be at the speed of light, but light still takes time. This time is called latency. 50 milliseconds is a good latency.
If both servers in the FAQ had a 50 ms latency. We can assume that the
Realtor.com server will take 50 ms x 301 requests = 15050 ms or 15 seconds
Zumper.com server will take 50 ms x 134 requests = 6700 ms or 6 seconds
I hope this explains why you want to limit requests, and prioritize speed as much as you focus on keywords.
Ways To Decrease Requests
Do you need separate images? On ultimateseo.org I wanted to show my COMPTia certifications. I have 4 icons â¦ I combined them to make one image. Thats 1/4 the requests but no change in user experience other than a quicker site.
Lazy Load also helps speed up the initial page load time. If âbelow the foldâ you have a lot of images on a page â¦ the page needs those images still to finish the load unless you institute lazy load which essentially tells the computer to load an image only when it is coming into view. This makes sense likely if you have 300 images on the page and plenty of them are scrolled far downâ¦.but all in all Iâm on the fence on Lazy Load. I ran speed tests on the homepage of this site with Lazy Load on â¦. 3 tests results 2.3 seconds, 1.9 seconds and 1.9 seconds. I turned off lazy load, and reran the test and got 2.3 seconds, 1.9 seconds and 1.7 seconds. So technically the site loaded faster with Lazy Load offâ¦.keep in mind it take a bit of thinking for the server to implement it. This helps speed up a site drastically if there are a ton of images spread verticallyâ¦but not much in a normal page. What are the full implications on SEO when a site is crawled?
Its suggested by âAsk Yoastâ that Lazy Load is fine for SEO and the images are rendered as Google scrolls down the page and indexes the content.
The post Speed: Page Load â Technical SEO Out Ranks Most In Mobile appeared first on Make An Impact | Ultimate SEO.